Day 6: Cold-Start Launch
Xu Zhixing has positive experiment data but no one knows his product exists.
Day 6 Overview
Day 6 is the most tense day. The 5-beat formula:
- Problem scene: 100 visitors, 4.5% conversion, 3 paying users — but no one knows the product exists
- Zhou Wangpu's method: launch-plan three pillars — launch channel / seed users / viral coefficient; "use AI to compress launch cost to ~0"
- Mo Xiaozhai demo: Generates launch-plan but stalls — "Wait, I don't have data for this. You need to do one thing first."
- Deliverable:
launch-plan.md(4-week cold-start rhythm: 5 posts / 100 seed users / viral target 1.2) - Next day: Day 7 reviews 7-day data and plans 30-day milestones
Key Quote
"Positive data = hypothesis validated — but 100 visitors doesn't count as 'validated,' only as 'small sample.'" (数据阳性 = 假设被验证——但 100 个访客不算"验证"，只能算"小样本"。) — Zhou Wangpu
"Cold start is fundamentally 'pushing your hypothesis in front of 1000 strangers' — WeChat Moments can't do that." (冷启动的本质是"把假设推到 1000 个陌生人面前"——朋友圈做不到。)
Today's 3 Takeaways (placeholder for full translation)
- Launch channel: 1 platform that reaches 1000 strangers (not WeChat Moments)
- Seed users: 100 people with the "real problem" (not 1000 lukewarm observers)
- Viral coefficient (K-factor): target 1.2 — each user brings 1.2 new users
Recommended Tools
- Product Hunt + Twitter + 小红书 (Xiaohongshu) — launch channels
- ConvertKit + Mailchimp — email marketing
For full Chinese content, see: content/days/day6.md