Day 3: User Interviews

Xu Zhixing looks at his WeChat friend list of 200 people and counts only 20 he can actually approach.

Day 3 Overview

Day 3 is the first wall. The 5-beat formula:

Problem scene: 200 friends → only 20 reachable; fear of rejection
Zhou Wangpu's method: 4 question templates (from The Mom Test) + 3-column note-taking (accept / reject / inspiration) + 20-sample rule
Mo Xiaozhai demo: s2-scan-side-hustle-agent (find list + send invites) — honestly admits "A version too formal, acceptance rate 12%"
Deliverable: 20 interview notes (4-5 detailed in 3-column format)
Next day: Dig 1 real pain point from the interviews

"Hitting the wall is not user interviews — it's relationship anxiety." (撞墙不是用户访谈，是人脉焦虑。) — Zhou Wangpu

"10 people from your inner circle is enough — the other 10 come through them." (熟人圈 10 个就够——剩下 10 个从他们介绍来。)

The 4 questions (from The Mom Test): past behavior / specific scene / alternative solutions / willingness to pay
The 3-column note: accept (problems heard) / reject (why not interested) / inspiration (clues to dig deeper)
20-sample rule: 8 rejections are normal — what you need is real samples, not safe samples

飞书妙记 (Feishu Miaoji) + 腾讯会议 (Tencent Meeting) + Otter.ai + Notta — interview recording & transcription

For full Chinese content, see: content/days/day3.md